TY  - JOUR
T1  - Direct-to-consumer offers for free and discounted medications on the internet: A content analysis of “e-samples”
Y1  - 2009/11/23
N1  - 10.1001/archinternmed.2009.397
JO  - Archives of Internal Medicine
SP  - 2024
EP  - 2030
VL  - 169
IS  - 21
N2  - 
The United States has witnessed dramatic changes in the marketing of prescription drugs over the past decade. From one perspective, patients, exposed to a dramatic increase in direct-to-consumer (DTC) promotion of prescription medications,1 are now “consumers” of health care. The pharmaceutical industry suggests that this promotion helps patients make more informed choices.2 However, observers have questioned the benefits of DTC marketing and the balance of associated risk and benefit information.3- 4

SN  - 0003-9926
M3  - doi: 10.1001/archinternmed.2009.397
UR  - http://dx.doi.org/10.1001/archinternmed.2009.397
ER  -