RT Journal A1 Calderwood AH, Roy HK T1 Increasing colorectal cancer screening adherence: Comment on “a randomized comparison of print and web communication on colorectal cancer screening” JF JAMA Internal Medicine JO JAMA Internal Medicine YR 2013 FD January 28 VO 173 IS 2 SP 129 OP 131 DO 10.1001/jamainternmed.2013.2527 UL http://dx.doi.org/10.1001/jamainternmed.2013.2527 AB Nearly all authoritative groups endorse CRC screening, yet more than 40% of the population remains unscreened.1 Although much effort has been invested in trying to improve rates of CRC screening, the overall effect of individual strategies at the patient, physician, or system level has been relatively modest to date. In particular, web-based approaches have been viewed as having tremendous promise for increasing participation, but to date there has been little supporting evidence.