RT Journal A1 Lavoie KL, Campbell TS, Bacon SL T1 Behavioral medicine trial design: Time for a change JF Archives of Internal Medicine JO Archives of Internal Medicine YR 2012 FD September 24 VO 172 IS 17 SP 1350 OP 1351 DO 10.1001/archinternmed.2012.2578 UL http://dx.doi.org/10.1001/archinternmed.2012.2578 AB The authors highlighted that “protocolizing” an MI intervention for large-scale implementation may undermine its effectiveness by moving away from its client-centered, individualized approach, and we agree. You cannot strictly protocolize an MI intervention and call it MI. Trials of MI must tailor the design of their interventions to remain faithful to the theoretical and practical underpinnings of MI.3 The fact that the OPTIMA trial included 10 sessions that each dealt with a specific (predetermined) educational topic suggests that the intervention may have been too structured, thus comprising the integrity of the MI content and the success of the trial.