RT Journal A1 Golomb BA T1 TOo sweet to be real?—reply JF Archives of Internal Medicine JO Archives of Internal Medicine YR 2012 FD September 10 VO 172 IS 16 SP 1270 OP 1270 DO 10.1001/archinternmed.2012.3388 UL http://dx.doi.org/10.1001/archinternmed.2012.3388 AB Indeed, an explanation based on differential honesty in relation to adverse behaviors related to BMI would seem similarly germane to other variables, like calories, saturated fat, and exercise engaged in. Yet for these variables, reporting bias did not obviate statistically significant BMI associations in the expected direction—much less produce significant associations in the reverse one. Nor does this explain why chocolate consumption frequency, but not amount, demonstrated the favorable association.