The National Cancer Institute (NCI), Bethesda, Md, has established a goal of reducing the cancer mortality rate in the United States by 50% by the year 2000. This means that more than 200 000 premature deaths will be prevented in that and each ensuing year. While this goal will be reached by action on a number of fronts, eg, changing dietary habits, developing new treatment techniques, and utilizing existing state-of-the-art treatment techniques, an essential element will be an accelerated rate of smoking prevention and cessation in the United States. This is particularly true if we are to become the smoke-free society envisioned by the Surgeon General.
See also p 1039.
Since the publication of the first Surgeon General's Report on Smoking and Health in 1964,1 more than 30 million Americans have stopped smoking. While no one approach appears to have been preeminent as a means of stopping smoking (although
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