Several studies7,22 have reported that an important barrier to improving physical activity habits among patients is the lack of tailored, validated counseling skills and tools. In particular, it has been reported that more physicians use verbal counseling than written prescription of exercise, perhaps because it is perceived as more time and resource efficient.4,7 Bull et al4 reported that physicians were more confident in providing general advice (ie, mentioned to a patient the need to exercise more) than specific advice (ie, how much, what type, and how often) to increase their level of exercise and support their behavior change. Furthermore, although the inclusion of behavior change counseling in primary care has been described,18 it has not shown consistent impact on physical fitness or has relied on a high level of external resources.26 Less than 16% of primary care physicians reported that they regularly provided written prescriptions when appropriate despite knowledge of the supporting evidence.2,4,6,11,22 Williford et al18 reported that approximately 30% of physicians occasionally developed exercise prescriptions for their patients; however, 70% reported that this was not part of their normal practice. Identified barriers for the low rates of written physical activity prescription by primary care physicians include the lack of time available in a busy practice compared with easier activities, such as ordering tests or taking blood pressure,7,12,15,19,22- 23 and the inadequate knowledge, skills, and tools needed to write exercise prescriptions.7,18,23 Petrella et al25 previously described the ability of a comprehensive written exercise prescription to overcome perceived and true barriers to physical activity prescription using the principles of fitness assessment, prescription, and behavior change. The importance and impact of the written prescription has been supported further in other studies in New Zealand.6,11 Hence, the importance of the written prescription for physical activity should be a call to action for primary care physicians.6