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Comment & Response |

Privacy Protection During Internet Search for Health-Related Information—Reply

Marco D. Huesch, MBBS, PhD1,2,3
[+] Author Affiliations
1USC Sol Price School of Public Policy, Schaeffer Center for Health Policy and Economics, Los Angeles, California
2Department of Community & Family Medicine, Duke University School of Medicine
3Duke Fuqua School of Business, Health Sector Management Area
JAMA Intern Med. 2014;174(3):477. doi:10.1001/jamainternmed.2013.13513.
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In Reply Burklow and colleagues discuss third-party elements and their use on government health information websites.1

Third-party elements include not only tracking elements, but also nontracking elements that serve advertising, provide site traffic analytics to the owner, or deliver page functionality. Thus, “third-party elements” are not synonymous with “tracking elements.”


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March 1, 2014
John T. Burklow; Lenora Johnson, PhD; Betsy Humphreys, MLS
1Office of Communications and Public Liaison, National Institutes of Health, Bethesda, Maryland
2Office of Communications and Education, National Cancer Institute, National Institutes of Health, Bethesda, Maryland
3National Library of Medicine, National Institutes of Health, Bethesda, Maryland
JAMA Intern Med. 2014;174(3):476. doi:10.1001/jamainternmed.2013.13516.
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