0
Invited Commentary |

White Coat Hype: Branding Physicians With Professional Attire

Mary Catherine Beach, MD, MPH; April Fitzgerald, MD; Somnath Saha, MD, MPH
JAMA Intern Med. 2013;173(6):467-468. doi:10.1001/jamainternmed.2013.3766.
Text Size: A A A
Published online

Extract

Within the larger body of literature focused on professionalism among physicians lie a small but growing number of studies and opinion pieces addressing the particular issue of how physicians ought to dress.16 The study by Au and colleagues7 in this issue of the journal builds on this literature by focusing on the attire of physicians, specifically in intensive care units (ICUs), where the authors remind us that the acuity of the environment may make for a wider range of clothes worn and perhaps accepted. To assess patient and family preferences in this setting, Au and colleagues7 recruited family members of ICU patients to complete a questionnaire rating the importance of different aspects of physician appearance and then asked them to select the best physician from a panel of 4 photographs. These photographs depicted clothing that varied in formality (with scrubs or jeans being less formal and a white coat or business suit being more formal) and specificity to the health professions (with scrubs or white coats being specific and jeans or business attire being not specific). The study results were clear. When selecting among photographs, the specificity to the health professions was more important to family members of ICU patients than its formality.

Sign In to Access Full Content

Don't have Access?

Register and get free email Table of Contents alerts, saved searches, PowerPoint downloads, CME quizzes, and more

Subscribe for full-text access to content from 1998 forward and a host of useful features

Activate your current subscription (AMA members and current subscribers)

Purchase Online Access to this article for 24 hours

First Page Preview

View Large
/>
First page PDF preview

Figures

Tables

References

Correspondence

CME
Meets CME requirements for:
Browse CME for all U.S. States
Accreditation Information
The American Medical Association is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. The AMA designates this journal-based CME activity for a maximum of 1 AMA PRA Category 1 CreditTM per course. Physicians should claim only the credit commensurate with the extent of their participation in the activity. Physicians who complete the CME course and score at least 80% correct on the quiz are eligible for AMA PRA Category 1 CreditTM.
Note: You must get at least of the answers correct to pass this quiz.
You have not filled in all the answers to complete this quiz
The following questions were not answered:
Sorry, you have unsuccessfully completed this CME quiz with a score of
The following questions were not answered correctly:
Commitment to Change (optional):
Indicate what change(s) you will implement in your practice, if any, based on this CME course.
Your quiz results:
The filled radio buttons indicate your responses. The preferred responses are highlighted
For CME Course: A Proposed Model for Initial Assessment and Management of Acute Heart Failure Syndromes
Indicate what changes(s) you will implement in your practice, if any, based on this CME course.
NOTE:
Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).
Submit a Comment

Multimedia

Some tools below are only available to our subscribers or users with an online account.

Sign In to Access Full Content

Related Content

Customize your page view by dragging & repositioning the boxes below.

Articles Related By Topic
Related Topics
Jobs
brightcove.createExperiences();