A key to public health progress in reducing cigarette consumption has been the transformation of smoking from a symbol of modernity, autonomy, power, and sexuality to a symbol of addiction and of weakness. Guns are frequently used in inner-city disputes between youths as a symbol of power and masculinity. Too often, when a young man is “dissed,” the norm requires that he respond violently, sometimes with a gun. A better norm would be that only “wusses” use guns and that hand-to-hand combat or nonviolent resolutions are more manly responses. The current norm is reminiscent of the old dueling norm among high-status whites. Although illegal, for centuries dueling was a common way to resolve disputes. If a man was disrespected and did not duel, he could lose face. Fortunately, the norm has changed—dueling is now considered silly.